Original Studio Brand Content

For Equii, a high-protein bread and pasta brand, we crafted a content strategy that elevated its products through an approachable, design-forward lens. Our team delivered lifestyle hero photography, recipe content, and adaptable assets for web and social—aligned with the brand’s bold identity.

Our production strategy captured Equii’s essence through:
Hero product photography in naturally lit, dynamic settings
Recipe-driven lifestyle shots featuring new favorites like Turkey & Avocado Sandwich and Red Sauce Rigatoni, alongside refreshed classics like Mac & Cheese and Grilled Cheese
Platform-ready assets for Instagram, Pinterest, and web—driving engagement and storytelling

The creative concept, Glamper Campers, blended rustic camper charm with refined styling. Shot inside a camper, the content used natural lighting and thoughtful details—silverware, cloth napkins—to evoke a cozy yet aspirational mood.

This production revitalized Equii’s content library, reinforcing its premium-yet-accessible positioning and resonating with health-conscious, design-minded audiences.

CONTENT PRODUCTION • ART/COPY • CREATIVE DIRECTION • INTEGRATED DIGITAL CAMPAIGN • STUDIO