Brand Refresh + Cross-Channel Creative Strategy

Nspire partnered with us to reimagine their brand from the ground up modernizing their visual identity while strategically aligning it to support both B2B and B2C business goals.

We delivered a full brand refresh, including updated logos, a refined color palette, a modern type system, and new photography guidelines. These elements were designed to reflect Nspire’s dual mission: delivering smart, data-driven healthcare solutions to providers (B2B), and building wellness-focused engagement with individuals (B2C).

To bring the new brand to life across channels, we developed social-first templates for thought leadership content on LinkedIn, along with design assets for internal tools like Zoom backgrounds and branded presentation templates. Our goal was to help Nspire show up consistently, whether speaking to industry partners or inspiring everyday users to take small steps toward better health.

This rebrand was both visual and strategic, equipping the team with a flexible identity system that supports growth, clarity, and connection across audiences.

BRAND IDENTITY • DESIGN SYSTEMS • CONTENT  STRATEGY • SOCIAL TEMPLATES • INTERNAL COMMUNICATIONS • B2B & B2C BRAND ARCHITECTURE